For the first time in more than a decade, Pepsi has changed its logo, but it’s taking inspiration from the company’s past.
The red, white and blue stripes are staying but instead of the word Pepsi being alongside the symbol, it’s being put back in the middle, similar to the company’s late 1980s to 1990s logo design.
It’s a more modern take on the classic image with an updated font, font color and border, CNN reported.
This isn’t the first time Pepsi changed its logo since it was founded 125 years ago. From 1898 to 1905, the company went by Pepsi-Cola. It dropped the cola portion of the logo in 1950.
The current version was introduced in 2008, but CNN reported it’s become stale, specifically the way the word Pepsi is displayed outside of the globe.
“It’s this lowercase, italicized font, the blue is a little bit muted … it doesn’t exude that confidence and energy that the brand really represents,” Todd Kaplain, chief marketing officer for Pepsi, said.
Chief design officer Mauro Porcini told USA Today that the new logo, with a bold, centered, capitalized Pepsi, gives the brand “great energy and confidence and boldness.”
The new design will debut this fall in the U.S. and Canada and internationally next year.
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