The Battle Creek, Michigan-based Kellogg’s rolled out a “Go Bloo” box with Toucan Sam promoting the “Championship loops” in yellow and blue to honor the University of Michigan’s win in the College Football Playoff National Championship game, WXYZ reported.
“Savor the sweet taste of victOOOry with this exclusive collaboration between Froot Loops and the University of Michigan. Designed to commemorate the team’s outstanding achievement, this limited edition box sleeve is a must-have for every devoted Wolverine fan,” Kellogg’s wrote.
The Wolverines’ winged helmet also appears.
Kellogg’s is making only 1,000 boxes and pricing them at $18.17 each to mark the year that the University of Michigan was founded.
The company said there would not be cereal in the box. The nearly $20 is for just the box sleeve.
Michigan beat Washington 34-13 on Monday night to win the national championship.
It was the Wolverines’ first national title since 1997, when it went 12-0. This year the Wolverines went 15-0, and is only one of four teams in NCAA history to accomplish it, the Detroit Free Press reported.
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Title game: The CFB National Championship logo is set at midfield before Monday night's College Football Playoffs National Championship game. (Icon Sportswire/Icon Sportswire via Getty Images)
Title game: The CFB logo and 2024 is displayed on the outside of NRG Stadium before the College Football Playoffs National Championship game between the Michigan Wolverines and the Washington Huskies. (Icon Sportswire/Icon Sportswire via Getty Images)
Title game: A Michigan Wolverines drum major performs prior to the 2024 CFP National Championship game. (Gregory Shamus/Getty Images)
Title game: Harry the Husky of the Washington Huskies performs with the team's cheerleaders before Monday's title game. (Maddie Meyer/Getty Images)
Title game: Donovan Edwards (7) of the Michigan Wolverines scores on a 41-yard touchdown run during the first quarter. (Stacy Revere/Getty Images)
Title game: Washington quarterback Michael Penix Jr. looks for a receiver during the first quarter. (Gregory Shamus/Getty Images)
Title game: Michigan's Donovan Edwards (7) celebrates with teammate Colston Loveland (18) after scoring a touchdown in the first quarter. (Maddie Meyer/Getty Images)
Title game: Washington Huskies fans cheer during Monday's national championship game. (Carmen Mandato/Getty Images)
Title game: Washington's Ja'Lynn Polk (2) makes a leaping catch while Josh Wallace of Michigan defends during the first half. (Stacy Revere/Getty Images)
Title game: Michigan's Roman Wilson (1) runs down the sideline with the ball during a 37-yard pass completion in the first quarter. (Maddie Meyer/Getty Images)
Title game: Washington quarterback Michael Penix Jr. is sacked by Michigan's Kenneth Grant during the second quarter. (Carmen Mandato/Getty Images)
Title game: Washington's Jalen McMillan celebrates after catching a 3-yard pass for a touchdown late in the second quarter. (Logan Riely/Getty Images)
Title game: Wolverines quarterback J.J. McCarthy tosses a pass during the second quarter. (Stacy Revere/Getty Images)
Title game: Washington's Michael Penix Jr. tries to elude Michigan's Ja'Den McBurrows during the second quarter. (Carmen Mandato/Getty Images)
Title game: Michigan's Jalen McMillan is stopped by Rod Moore of the Michigan Wolverines. (Steve Limentani/ISI Photos/Getty Images)
Title game: Michigan's Trente Jones (53) celebrates during the first quarter. (Alika Jenner/Getty Images)
Title game: Washington's Devin Culp (83) fights for yardage during the third quarter against the Michigan defense. (Stacy Revere/Getty Images)
Title game: Baltimore Ravens coach John Harbaugh, brother of Michigan coach Jim Harbaugh, watches from the sidelines at NRG Stadium. (Icon Sportswire/Icon Sportswire via Getty Images)
Title game: Washington kicker Grady Gross (95) connects for a 25-yard field goal during the first quarter. (Icon Sportswire/Icon Sportswire via Getty Images)
Title game: Michigan quarterback J.J. McCarthy scrambles out of the pocket during the fourth quarter. (Gregory Shamus/Getty Images)
Title game: Washington's Rome Odunze makes an over-the-shoulder catch during the fourth quarter. The play was called back due to a penalty. (Gregory Shamus/Getty Images)
Title game: Blake Corum (2) is congratulated by Michigan teammated J.J. McCarthy (9) and Donovan Edwards (7) after scoring a fourth-quarter touchdown. (Gregory Shamus/Getty Images)
Title game: Mike Sainristil (0), whose interception sealed victory for Michigan, celebrates after the Wolverines defeated Washington 34-13 on Monday. (Gregory Shamus/Getty Images)
Title game: The Michigan Wolverines celebrate after defeating the Washington Huskies 34-13 on Monday night. (Stacy Revere/Getty Images)
Title game: Washington quarterback Michael Penix Jr. (9) is embraced by Michigan's Jack Tuttle after Monday night's game. (Stacy Revere/Getty Images)
Title game: Michigan coach Jim Harbaugh and quarterback J.J. McCarthy, left, whoop it up after the Wolverines defeated Washington 34-13 to win the College Football Playoff Championship Game. (Gregory Shamus/Getty Images)
Title game: Washington's Jalen McMillan reacts after the Huskies lost to Michigan. (Carmen Mandato/Getty Images)
Title game: Mike Sainristil (0) of the Michigan Wolverines celebrates after winning Monday night's game. (Maddie Meyer/Getty Images)
Title game: Blake Corum, named the offensive player of the game, kisses the championship trophy after Michigan defeated Washington. (Carmen Mandato/Getty Images)
Title game: Michigan players and fans celebrate after the Wolverines won their first national title since 1997. (Logan Riely/Getty Images)
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