JACKSONVILLE, Fla. — The City of Jacksonville, in partnership with Daily’s, has officially launched their vaping prevention campaign. The goal of the $200,000 campaign is to encourage teenagers to not vape and educate them about the dangers and health risks when it comes to vaping.
Mayor Lenny Curry and Councilmember Ron Salem are spearheading the campaign along with Daily’s President and CEO, Aubrey Edge. The campaign will center around messaging and marketing aimed at teenagers, telling them the risks of vaping and the use of tobacco. However, Curry notes that the ads and the campaign is only the first step. The most important step is having conversations between parents and children.
“True success will depend on parents and others in our community. It’s our hope that these ads will generate positive, honest conversations between Jacksonville youth, their parents, role models, and even their peers about the risks and dangers of teen vaping,” Curry said.
Salem proposed this campaign in City Council where the city would pay for half of the campaign. The bill passed unanimously.
“The 2018 Florida Youth Tobacco Survey reported that 12 percent of Duval County’s youth between the ages of 11 and 17 or current users of electronic vaping products by 2020, that number had actually increased to almost 14 percent,” Salem said.
The website campaign can be found here.