Jags President, Mark Lamping, along with a host of other business leaders from Jacksonville are heading to this month's Jags game in London with a shared vision on developing economic opportunity for the First Coast.
A series of meetings are already scheduled between local business leaders and economic developers in London. Lamping says its important to begin having discussions and establishing relationships that could lead to potential revenue growth for Jacksonville.
"Creating and enhancing relationships with companies that have interest in Jacksonville."
Lamping says the goal is to strengthen the brand of the city while also expanding the Jags brand to European tourists.
"Increase the possbility that this initiative will generate some real economic development opportunities."
Lamping says his primary goal is for people to understand Jacksonville offers both a high-quality work force and high-quality way of life. The upcoming Jags game in London is the first of four to be played in four years in an agreement Shad Khan made with the NFL.