Jacksonville FL — Underage vaping was declared an epidemic by the U.S. Surgeon General.
The City of Jacksonville announced it teamed up with Daily’s to launch a new vaping awareness campaign.
The City said the goal is to educate middle and high school students about the dangers of underage vaping.
Both Daily’s and the City pledged to contribute $100,000 each to the campaign.
The American Lung Association said more than 1 in 4 high school students are vaping.
Jacksonville Mayor Lenny Curry called vaping a crisis and said as a parent, this health issue hits close to home.
Right now, the city said it’s working to figure out the best way to spread its message to the target audience. Some ideas floating around include seminars, TV and radio commercials, billboards and geofence marketing to convince students to stop vaping.
HAPPENING NOW: The City of Jacksonville is annoncing a new public awareness campaign in partnership with Daily’s to educate children about the dangers of vaping. @ActionNewsJax pic.twitter.com/4GzmiyZWLJ
— Christy Turner (@ChristyANJax) January 14, 2020
As a parent, Mayor Curry said this issue hits close to home. Both Daily’s and the City of Jax are contributing $100,000 to the campaign. @ActionNewsJax pic.twitter.com/V8rqoTcPsR
— Christy Turner (@ChristyANJax) January 14, 2020