Pepsi & Peeps Announce Marshmallow Soda

Pepsi & PEEPS announced earlier today (March 25) their brand new collaboration - a marshmallow soda - the perfect drink for spring! The soda will be packaged in a three-pack of 7.5 oz cans colored in festive for the season shades of yellow, pink and blue.

Don’t get your hopes up just yet. You won’t be able to find these in the supermarket. Instead, the limited edition flavor will only be available for those who participate in their #HangingWithMyPEEPS sweepstakes.

After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola.

—  Todd Kaplan, Pepsi's VP of Marketing

To enter, fans are asked to share photos of them & their PEEPS candy enjoying their favorite safe, socially distant springtime activities while using the tags @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram. Complete rules can be found here.

Cox Media Group