Local News

Jaguars Season Ticket Sales Spike

By
Jared Halpern, Reporter
@ February 8, 2010 3:30 AM
Permalink | Comments (2)
Following a season that saw more than 15,000 Jaguars season ticket holders drop their subscriptions and all but one home game blacked-out of local television, there are signs of a turnaround at Jacksonville Municipal Stadium.

"What we've done to date is really in excess of what we did all of last year," Jaguars CEO and Vice President Bill Prescott tells WOKV.

Last month, the Jaguars sold more than 2,300 new season ticket subscriptions for the 2010 season, eclipsing the number of season tickets sold during the entire 2009 offseason.

"Team Teal and Touchdown Jacksonville are having a real impact on awareness and getting people to step-up and buy tickets," Prescott said. "We're trying to reconnect with some of those customers from the past and bring them in and also actively involve new people who have moved into town and get them excited about Jaguars football."

The early success still leaves a long way to go for the franchise to avoid another season of local television blackouts. Last year, Jaguars home games averaged a little more than 41,000 fans per game, well short of the more than 50,000 seats needed to be sold to put Jaguars games on local television.

"We have to get our games on television," Prescott says. "We know we need to grow our fan base and be able to get to that younger generation and if we don't get our games on television then we'll lose our opportunity for them to see Jaguars football, grow-up on Jaguars football and eventually become season ticket holders."

Last week, at his annual Super Bowl news conference, NFL Commissioner Roger Goodell made news when he spoke candidly about Jacksonville's sluggish ticket sales.

"I think [Jaguars Owner] Wayne [Weaver] said it very well...you can't continue to have an NFL franchise with 40,000 people in the Stadium," the Commissioner said on Friday. "We've got to try to improve that. We know there are millions of fans in North Florida that want to continue to see the Jaguars play the great football they did this year. We will support that and hopefully we'll see better results going forward."

In addition to growing community groups backing the Jaguars, Jacksonville City Hall has also made an effort to boost ticket sales and quiet rumors the Jaguars could be bound for another city.



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What others are saying

  • Clay
    It is nice, however, the people here (like Clay) that say, "they didn't even make the playoffs". You can't make the playoffs every year. The Saints just won their first super bowl last night, they have been around for 40 years. The jags have been here for 15 years. We would love to see the jags in the super bowl but thats life and I don't think not supporting your team is ridiculous, just because they are not a Patriots franchise right now. These things take time.
  • Jaguars Season
    I do think it's nice that sales are up, however, as Mr. Goodell said "We know there are millions of fans in North Florida that want to continue to see the Jaguars play the great football they did this year". I do Not, we didn't even make the playoffs!!. There are now only 4 teams that have never made it to the Super Bowl. So please whatever you do, do not continue to play the same as you did this year.
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